Jeremy Clarkson, determined to avoid selling his Diddly Squat Farm barley at a loss, partnered with Rick of the Cotswold Brew Co., known for crafting premium British lager since 2005. Together, they launched Hawkstone Lager in 2021, a 4.8% ABV lager named after a nearby ancient Neolithic stone. In 2022, they expanded with Hawkstone Cider, made from British apples and never from concentrate, offering a refreshing option inspired by farmhand Kaleb Cooper’s preference for cider over lager. Both products celebrate authentic British farming and Cotswold roots.